NZFW 2013 Part One

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NZFW 2013
First up on the NZFW circuit for me was Twenty-Seven Names. Known for their preppy style and cute prints, there was nothing out of character here. With feminine pinks and reds mixed with navy and baby blues, the collection is extremely wearable. The co-ordinate pieces were the highlight of this collection for me – who wouldn’t want a gorgeous printed uniform? 
NZFW 2013
COOP definitely was the most diverse collection I’ve seen to date. From shiny candy coloured PVC to unusual prints – this collection catered to everyones taste. It was actually my favourite show of the day because it proved that exploring different aesthetics doesn’t mean losing the essence of the brand which I fear a lot of New Zealand labels continue to play it safe; lacking the “wow” factor.
Also – BEST SOUNDTRACK.
NZFW 2013
Zambesi was the third and final show of the day for me and it was something to watch. From opening up the stage so the audience could see the line up backstage, to bright lips contrasted against dark hues; attention was held front and centre. Seriously though, I want to know what lipstick they used because it was amazing!
NZFW 2013
All in all it was a good line up of shows as I’m not attending that many this year. It reminded me why I want to continue working in the Fashion industry which is a great motivation. It’s unfortunate that some shows and designs I’ve seen so far have succumbed to the pressure to exist solely as a single identity within their brand and haven’t really pushed the boundaries as far as print and silhouette are concerned. Maybe it’s a great market strategy because of their cult followings and what not, but it would be nice to see a little more spark. In a more positive note, it’s great to see all the shows have a well packed audience this year with every seat taken at the Zambesi show as well as a ring of standing audience.
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