Orseund Iris

Orseund Iris is a New York-based womenswear label founded in 2015 by designer Lana Johnson, trained at FIT and formerly of Rosie Assoulin’s atelier. The brand is known for blending vintage-inspired silhouettes with modern minimalism, with signature pieces like structured corsetry, silk bowler shirts, and asymmetrical cuts. Built on a seasonless model rather than the traditional fashion calendar, Orseund Iris has become a favorite among fashion editors and It-girls alike for its distinctive, nostalgic-yet-contemporary approach to design.